by Kate Crocker | Feb 27, 2020 | Blog
A jargon-filled document is all it takes to make some legal clients run for the hills. But with simplified drafting, there’s also an opportunity to foster excellent client relationships and attract new business. As a legal copywriter, my website is a necessary...
by Kate Crocker | Nov 7, 2019 | Blog
Expertly crafted website copy can effectively deliver your message, engage your readers and inspire action. Here’s why. Websites use copy, or words, to guide a visitor to buy, read, subscribe or share. Carefully considered and well-written website copy is...
by Kate Crocker | Aug 14, 2019 | Blog
Scott Pape, better known as The Barefoot Investor, demonstrates the art of brilliantly simple business communication. And the results speak for themselves. Here’s what your business can gain from the Barefoot strategy. If you work in professional services such as law...
by Kate Crocker | May 25, 2019 | Blog
How Australia’s only copywriting conference lived up to the hype, delivered the goods, and kicked some goals (and remained a cliché-free zone) I’ve just been to CopyCon19, the brainchild of Kate Toon and her Clever Copywriting School. It was my first. It...
by Kate Crocker | Jan 9, 2019 | Blog
Marketing brilliance doesn’t happen by accident, but with a stellar digital marketer on your side, you can add a bit of rocket fuel to your business’s performance As a freelance copywriter, I’ve spent quite a bit of time working with marketing...
by Kate Crocker | Jan 4, 2019 | Blog
What does the Google Medic Update mean for your website’s content? We all know that Google regularly updates its search technology. Just as we get a handle on one batch of upgrades, things change again, or so it seems. But why does this happen, when it’s already the...
