I like words, especially adjectives. Copy that.

I like words, especially adjectives. Copy that.

​Adjectives add a smattering of sparkly zest to ordinary words. I’d like to use more of them.   Adjectives are descriptors that are employed to tissy up nouns. Ordinary copy becomes extraordinary with the expert use of adjectives. Award-winning screenwriter...
How legal jargon is alienating your clients

How legal jargon is alienating your clients

A jargon-filled document is all it takes to make some legal clients run for the hills. But with simplified drafting, there’s also an opportunity to foster excellent client relationships and attract new business.   As a legal copywriter, my website is a necessary...
5 ways to spot a great digital marketer

5 ways to spot a great digital marketer

Marketing brilliance doesn’t happen by accident, but with a stellar digital marketer on your side, you can add a bit of rocket fuel to your business’s performance   As a freelance copywriter, I’ve spent quite a bit of time working with marketing...