How to unsuck the boardroom jargon

How to unsuck the boardroom jargon

  When boardroom jargon plumbs new depths of ridiculousness, it’s time for some distraction     Boardroom jargon, or perhaps I should say BOREDroom jargon. It has its own special reputation, doesn’t it? It’s a type of customised language, often tailored for...
I like words, especially adjectives. Copy that.

I like words, especially adjectives. Copy that.

​Adjectives add a smattering of sparkly zest to ordinary words. I’d like to use more of them.   Adjectives are descriptors that are employed to tissy up nouns. Ordinary copy becomes extraordinary with the expert use of adjectives. Award-winning screenwriter...
How legal jargon is alienating your clients

How legal jargon is alienating your clients

A jargon-filled document is all it takes to make some legal clients run for the hills. But with simplified drafting, there’s also an opportunity to foster excellent client relationships and attract new business.   As a legal copywriter, my website is a necessary...