by Kate Crocker | Feb 27, 2020 | Blog
A jargon-filled document is all it takes to make some legal clients run for the hills. But with simplified drafting, there’s also an opportunity to foster excellent client relationships and attract new business. As a legal copywriter, my website is a necessary...
by Kate Crocker | Nov 7, 2019 | Blog
Why well-written Copy is Vital for your Business Website Expertly crafted website copy can effectively deliver your message, engage your readers and inspire action. Here’s why. Websites use copy, or words, to guide a visitor to buy, read, subscribe or share....
by Kate Crocker | Aug 14, 2019 | Blog
How to Simplify your Business Communications like The Barefoot Investor Scott Pape, better known as The Barefoot Investor, demonstrates the art of brilliantly simple business communication. And the results speak for themselves. Here’s what your business can gain from...
by Kate Crocker | May 25, 2019 | Blog
CopyCon19: A Smashingly Good Time (and I learned some stuff too)How Australia’s only copywriting conference lived up to the hype, delivered the goods, and kicked some goals (and remained a cliché-free zone) I’ve just been to CopyCon19, the brainchild of Kate Toon...
by Kate Crocker | Jan 9, 2019 | Blog
As a freelance copywriter, I’ve spent quite a bit of time working with marketing professionals and digital marketing agencies. The relationship between a copywriter and a marketer, especially a digital marketer, is complimentary. Marketers put in place the action plan...
by Kate Crocker | Jan 4, 2019 | Blog
Google’s Medic Update: What does it mean for your website’s content? By Kate Crocker We all know that Google regularly updates its search technology. Just as we get a handle on one batch of upgrades, things change again, or so it seems. But why does this happen,...
