by Kate Crocker | Jul 9, 2022 | Blog
Effective stock photo selection is critical for grabbing attention and engaging your audience Having been in the legal copywriting game for several years, I’ve seen plenty of law firm websites, worked with clients to establish new sites, edit existing...
by Kate Crocker | Jan 14, 2022 | Blog
When boardroom jargon plumbs new depths of ridiculousness, it’s time for some distraction Boardroom jargon, or perhaps I should say BOREDroom jargon. It has its own special reputation, doesn’t it? It’s a type of customised language, often tailored for...
by Kate Crocker | Feb 24, 2021 | Blog
Adjectives add a smattering of sparkly zest to ordinary words. I’d like to use more of them. Adjectives are descriptors that are employed to tissy up nouns. Ordinary copy becomes extraordinary with the expert use of adjectives. Award-winning screenwriter...
by Kate Crocker | Feb 27, 2020 | Blog
A jargon-filled document is all it takes to make some legal clients run for the hills. But with simplified drafting, there’s also an opportunity to foster excellent client relationships and attract new business. As a legal copywriter, my website is a necessary...
by Kate Crocker | Nov 7, 2019 | Blog
Expertly crafted website copy can effectively deliver your message, engage your readers and inspire action. Here’s why. Websites use copy, or words, to guide a visitor to buy, read, subscribe or share. Carefully considered and well-written website copy is...
by Kate Crocker | Aug 14, 2019 | Blog
Scott Pape, better known as The Barefoot Investor, demonstrates the art of brilliantly simple business communication. And the results speak for themselves. Here’s what your business can gain from the Barefoot strategy. If you work in professional services such as law...
