Website consulting and copywriting services

Dark patterns, legal design, SEO, generative AI, legal content

Your website is your organisation’s most important marketing tool. It’s the gateway to new clients and customers because it influences how they engage with your services and products. It means that clearing out any dark patterns (design choices that trick users) and focusing on user outcomes becomes crucial. It’s a way to give users a happy and productive experience so they can become your business cheerleaders.

It’s also one the most effective mediums for promoting the results of a legal design project because you can clearly communicate complex legal concepts with speed and directness.

And when the site is effectively optimised for search engine results, your content can soar to the top of the Google rankings.

My website copywriting and consulting services are aimed at creating engaging, professional and ethical communications to help you meet your audience’s needs, boosting trust and establishing credibility.

I’ll help your website stand out like a juggling ball on a sheet of snow. Want to know how?

Training, website reviews, and user-focused strategies  

Reader-friendly, informative content to generate trust

Optimised copy to scale search engine results and get noticed

User-centred design solutions for sticky legal problems

Juggling ball vector with blue on top

Training, prompt design and AI-powered problem solving 

My services

Legal and SEO copywriting services

My legal and SEO copywriting services include:

  • website pages
  • blog posts and articles
  • white papers
  • chatbot scripts
  • podcast show notes
  • capability statements
  • training courses
  • professional profiles
  • sales page copywriting
  • SEO edits

All my website work is search engine-optimised.

Legal design writing services

My legal design services include:

  • plain-English redrafts
  • legal document redesign
  • wireframing, incorporating UX considerations
  • workplace training modules
  • streamlining client and employee onboarding
  • content strategy including search engine-optimisation
  • chatbot development
  • developing user personas
  • researching user needs
  • analysing data and research findings
  • multidisciplinary collaboration
  • leading brainstorming and ideation sessions
  • conducting user testing sessions
  • refining solutions based on user feedback
  • promoting results with case studies and online content
  • AI-assisted research and brainstorming
  • dark patterns consulting and advice

AI prompt strategy services

My generative AI prompt strategy services include:

  • creating and testing generative AI prompts
  • workflow designs
  • ethical AI implementation
  • strategies for AI-enhanced content creation
  • chatbot development
  • AI training
  • AI-assisted legal research strategies
  • dark pattern detection and removal

Dark patterns consulting services

My dark patterns consulting services include:

  • introductory presentations
  • customised presentations
  • interactive workshops
  • referrals
  • content and reviews
  • policy reviews and development
  • case studies
  • website reviews and makeovers

If you have another website copywriting project in mind, let’s have a discussion, a brainstorm, a conference, a huddle, a Zoom.

Or a simple phone call.

Not sure which way to jump?

If you’re uncertain what skills your project needs, let’s discuss it. Together we can work through all the issues and concerns.

I’m networked with a range of professionals with some seriously impressive skills. Even better, much of my network has the same type of SEO training (me included). It’s a huge advantage for our shared clients. It means fewer headaches for you and a smoother, speedier process to project completion.

Let’s chat about your project needs.