Do you feel overwhelmed by the demands of selling your product or service online?

I can write attention-grabbing, conversation-snaffling, sales-spawning website copy for your business

ARE YOU STRUGGLING TO WRITE SALES COPY FOR YOUR PRODUCT OR SERVICE?

Kate Crocker, sales page copywriter, looking at camera and smiling, wearing a green jacket

There are plenty of copywriters spruiking their skills, but how do you know whether they truly understand how to write an effective sales page?

Whether they’ll care enough to understand your product?

Or be able to connect with your customers?

Sales page copywriting can be a significant investment, so you want to be sure that you’ll get the best possible return.

But that’s not all.

Your copywriter needs search engine optimisation (SEO) skills to give your page the best chance of snaring high rankings in search engine results. After all, visibility is the name of the game.

That’s where I can help.

I’m trained in both sales page copywriting and SEO. I’m also efficient, and I’m known for my attention to detail and careful work.

My sales page copywriting services

Detailed briefing session

Comprehensive copydeck

Draft sales page layout

Juggling ball vector with blue on top

Explainer copydeck video

Are you frustrated that the sales process is taking you away from running your business?

Lawyers go to law school to become lawyers, not marketers. Plumbers do apprenticeships to work in their trade, not to wrangle website pages.

Similarly, you probably went into business because you had a great idea, not because you wanted to get into the nitty-gritty of sales.

But the demands of selling can overtake your priorities, and it’s often overwhelming, especially if your to-do list is already too long.

Despite this, there’s no need to drop every ball you’re juggling, because here’s the good news. I can create a sales page that works for you, helping you get back to running your business.

As your copywriter, it’s my job to:

  • Develop an in-depth understanding of your business and product or service
  • Write copy that inspires readers to buy
  • Suggest design elements to help the copy shine
  • Ensure it meets best-practice SEO standards

And I’ll walk you through every stage: helping you, collaborating with you, and fine-tuning your sales page copy.

I’m ready when you are.

Kate Crocker sales page copywriter sitting on desk, smiling at camera

How I work

Step 1

Discussing

After you first contact me, we’ll arrange a phone call to discuss your project and my services

Step 2

Organising

I’ll send you a cost estimate, follow up with a detailed proposal, and get the paperwork sorted

Step 3

Briefing

We’ll have a detailed briefing session to focus on the fine details of your product and business

Step 4

Copywriting

I’ll write the copy, mock-up some design suggestions, and prepare an explanatory video

Step 5

Reviewing

You’ll receive the three key documents and have an opportunity to consider and review

Step 6

Revising

We’ll work together during the revision phase to make sure the copy is just as you want it

Step 7

Proofreading

After revisions are complete, I’ll arrange for the copy to be professionally proofread

Step 8

Designing

Voila! The copywriting process is complete and the page is ready for your designer

Step 9

Finalising

When the page is designed, I’ll check it again for any further tweaks

IT’S GREAT TO HAVE A SALES PAGE, BUT WILL MY TARGET CUSTOMERS BE ABLE TO FIND IT?

Overhead view of three juggling balls

Like any other webpage, your sales page has one big challenge: to be found. While it needs an expert’s touch to convince browsers to become buyers, it also needs to rank well in search engine results. High rankings will significantly improve its chances of being found by your target market.

I’ve spent time learning the fine craft of SEO with Kate Toon’s gold-standard course. And as an SEO copywriter, I put those skills to use every day. It means that when I write a sales page, I use best-practice SEO techniques to help it climb the search engine rankings.

WHAT’S BETTER THAN ENGAGING A TRAINED SALES PAGE COPYWRITER FOR YOUR PROJECT?

Engaging a copywriter who’s trained in sales pages and SEO. That’s me.

WHO IT’S FOR

Although countless businesses and enterprises use sales pages, I focus on providing sales page copywriting services to small and medium enterprises.

WHO IT’S NOT FOR

I love the idea of working for a huge brand, but as a single-person operation, I may not be the right fit for your large-scale project.

Multicoloured question mark graphic

More about me

Kate Crocker sales page copywriter smiling at camera, wearing green patterned dress

Hi, I’m Kate.

It’s amazing how a combination of diverse skills can set you on a specific path. In my case, I found a niche in legal copywriting through:

  • My previous career as a lawyer
  • Working in legal education
  • Establishing a food blog
  • Writing a cookbook
  • Working as a legal content manager
  • Undertaking SEO training

My skills are eclectic, and they’ve helped me build a thriving legal copywriting business.

However, I’m creative at heart, so it was only natural that I’d eventually seek out some yin to counterbalance the yang of legal work. Kind of like summer and winter, night and day, sun and moon. (Not that I’m at all misty-eyed about these things). So when I had the opportunity to do some training in sales page copywriting, I was, well, SOLD.

So now I’m an SEO copywriter, legal copywriter and sales page copywriter. It’s a mouthful, but it’s groovy, baby.

ACHIEVEMENTS AND MEMBERSHIPS

I’m always looking for ways to sharpen my skills with ongoing learning. These memberships and courses are vital to my copywriting success:

Clever Copywriting School Approved
AWC Graduate - SEO Copywriting
Recipe for SEO Success

Testimonials

That’s enough from me. Find out what my clients think.

Kate is a knowledgeable copywriter and was able to provide advice on our SEO strategy whilst she curated professional copy for our webpages.

Andrew Davis

Principal Investigator, Investigative Services Group

Kate is a professional copywriter who is committed to working collaboratively to create meaningful web content for your target audience.

Sharon Kerlin

Former Community Development Project Worker, Barwon Community Legal Service

[Kate] is able to put into words what so many other parents experience with an uncanny sense of relatability and humility.

Kathleen Sisson

Vice President, Gluten Matters (Coeliac SA&NT)

Kate has a knack for understanding the target audience and writes accordingly. She provides interesting, relevant, high quality writing.

Karen Stanley

Barrister and Solicitor, Stanley Law

LOOKING FORWARD TO GETTING YOUR SALES PAGE OFF YOUR TO-DO LIST?

Take that overwhelming job off your to-do list and put it onto mine. Then you’re free to turn your attention back to your business, knowing that you’re setting up valuable building blocks to sell your product or service

Frequently asked questions

Question? You may find your answer here.

How can I be confident that you have the skills to write about my product?

Most copywriters work in diverse topic areas, and so do I. For example, I’ve written about hundreds of subjects ranging from Victorian consumer credit law, NSW criminal law, gluten-free kids’ food, and fitness programs for cyclists. So I reckon I’ve got the goods to write your sales page. And if I’m not confident about it, I’ll tell you during our first discussion.

How long will it take you to write my sales page copy?

I’ll ask you questions about your project and goals during our initial discussion to better understand what’s involved. Then, I’ll use this information to estimate when I can start your project and how long it will take.

How much will it cost?

Sales pages can vary, depending on:

  • The value of the product or service
  • The available information
  • Your goals

Once I understand more, I can give you a cost estimate and then a firm quote as part of my proposal.

Will I have to pay an upfront fee?

I usually charge an upfront fee of 50% of the total project fee. I’ll provide more information in my proposal document.

Will my sales page copy be SEO-friendly?

Hell yes! That’s the name of the rankings game.

I’VE WORKED WITH MANY ORGANISATIONS, INCLUDING:

 

Clever Copywriting School Approved
Bradbrook lawyers
DW Bowe
Barwon Community Legal Service
Lindblom Lawyers
Investigative Services Group
Marketing Catalyst
Firths

THE FUTURE’S SO BRIGHT (I GOTTA WEAR SHADES)

If you were bopping around in the 1980s, this Timbuk 3 reference might strike a chord, even if it was a one-hit-wonder.

But speaking of the future, consider how great it will be to park your sales page on my desk for a bit. I’ll fashion it into something to help bring your customers over to the bright side with your great offering. So put on your sunnies and think of those sales rolling in.

The Fine Print

My copywriting services are subject to the information set out in my proposal and terms and conditions document. I’ll provide you with these details before you commit to using my services.

Ready to invest in your product or service?