Kate’s presentation was illuminating!

Wow mind blown. While I understood UX and ensuring there’s no sneakiness on the sites I create I had not heard about DARK PATTERNS. Kate’s presentation was illuminating! Super well explained with great examples, it highlighted how to spot a dark pattern, talk to the legislation, accessibility, usability and even dug into conversion tactics. I feel better informed and ahead of the game! Thank you Kate

… she’s a natural, animated and fun presenter …

I attended a great masterclass in dark matter from Kate and she was fab. She’s highly knowledgeable about dark matter and explained complex issues in layman’s terms. Plus she’s a natural, animated and fun presenter. Well done Kate for an informative and detailed masterclass.

… a clear communicator and very easy to work with.

If you need an expert legal copywriter or legal design writer, you can’t go past Kate Crocker.

Kate is extremely knowledgeable, a clear communicator and very easy to work with. She’s the ultimate professional and provides a high-quality service. Making the process easy and meeting her client’s needs are always her top priority.

In particular, her knowledge of deceptive websites and dark patterns is second to none. She can explain complex concepts clearly and is absolutely dedicated to ensuring that websites are ethical in their design and function.

If you want to make sure your website ticks all the legal boxes and are looking for someone who is great to work with, I highly recommend you get in touch with Kate.

… a great asset to any brand invested in ethical marketing.

Kate’s unique combination of marketing, communication, AI, and legal skills make her a great asset to any brand invested in ethical marketing.

Her workshop on dark patterns was an eye-opener, sharing how upcoming legislation changes will impact B2B and services websites as well as e-commerce sites.

Kate is always one step ahead of the trends, so I highly recommend following her on LinkedIn for her insights and upcoming workshops.

Highly recommend following Kate …

I’ve just done a fascinating session with the VERY VERY CLEVER Kate Crocker on dark patterns and deceptive design.

We’ve all had frustrating experiences with websites that are pushing us to action in ways we don’t want, obstructive practices where you can’t complete the task easily, trick wording and the list goes on.

There’s fine, fine lines between sales strategies that we use as copywriters and dodgy tactics, and with incoming legislative changes (eg around the use of AI in the EU), it’s an important topic to get on the front foot about.

Highly recommend following Kate and keeping an eye out for if she runs another session on this topic, or reaching out for consulting support from her.

Thanks again Kate, looking forward to continuing to learn more on this topic so that I can help clients to ensure their websites are ethical and user-friendly.

She is very knowledgeable and has great, clear communication skills

Kate’s been a fantastic copywriter to work with since 2023. She is very knowledgeable and has great, clear communication skills which makes working with her, easy and enjoyable. Highly recommend Kate for any copy writing needs.

… a must-hire for anyone looking to prioritize ethical digital design …

Kate’s most recent presentation on “Dark Patterns” is nothing short of revelatory.

We have all been exposed to these practices over the years – it highlights how immune we’ve become to the tricks, to the point where we don’t even recognize them as dodgy anymore.

Kate points out the dangers and illustrates with numerous real-world examples. The most alarming revelation is how many of the larger companies we trust actively engage in deception and borderline fraud.

I have consulted Kate on numerous occasions and found her to be knowledgeable and helpful. Most importantly, she has the ability to explain complex legalities and regulations in a way that’s easy to understand.

Kate is a must-hire for anyone looking to prioritize ethical digital design, UX, and digital ethics and compliance.

Kate will ensure you stay compliant and help you avoid any legal or ethical pitfalls for yourself or your clients.

Kate was knowledgeable and easy to work with 

I have recently worked with Kate on reviewing an online Safety and Business Induction system for which I had created content for the modules. Kate was knowledgeable and easy to work with, and she had an innate ability to be succinct whilst encompassing the requirements of compliance. Highly recommend.

Highly recommend Kate to consult, train your marketing teams, review your sites, and raise awareness

Wow, Kate’s knowledge of dark patterns blows my mind.

Kate’s presentation helped us get across the idea of dark patterns, how they show up and what we as business owners should be doing about it.

With the rise of AI, and increasing government focus, we all need to be conscious of dark patterns and how they show up online.

Highly recommend Kate to consult, train your marketing teams, review your sites, and raise awareness of the legal recommendations. Thanks Kate.

…very much a trailblazer …

Kate Crocker’s knowledge of legal design and dark patterns is second to none. It’s obvious she has studied and practised in these fields for many years, and is very much a trailblazer in them.

I recently attended a presentation by Kate about dark patterns (deceptive design) that was informative and eye opening. With governments around the world increasingly moving towards a regulation of dark patterns, it was timely and useful information both in my role as a copywriter and as an everyday citizen.

Would highly recommend following Kate to remain aware of developments in this area of the law.

Her knowledge in the area is incredible …

I recently attended an online masterclass taught by Kate on dark patterns (deceptive design). Her knowledge in the area is incredible, with a solid understanding of the international and Australian developments in this area. As a former lawyer, and a copywriter, Kate comes to this subject with a unique perspective, and as a website and sales page copywriter, super grateful that she shares her knowledge so freely.

Kate is a wealth of knowledge!

Kate is a wealth of knowledge! Kate’s clear and practical presentation raising awareness about dark patterns was hugely valuable. Highly recommend!

Working with Kate has been an easy and enjoyable process …

I recently engaged Kate Crocker to write the legal content on our new website with a brief that it be engaging and educational. I chose Kate because I found her work on other sites to be clearly expressed and very user friendly. Working with Kate has been an easy and enjoyable process and I found that she listened and delivered the type of content we were after.  When I was asked by my web developer to provide the content for our new site, I quickly became overwhelmed.  Engaging Kate meant that I was able to concentrate on working in my business while Kate worked on my business. I would not hesitate to recommend Kate.

… incredibly knowledgeable about Dark Patterns …

Kate is incredibly knowledgeable about Dark Patterns, and I highly recommend her presentation and consulting on these deceptive online tactics!

Kate is a knowledgeable copywriter …

ISG recently engaged Kate Crocker to write content for our business websites starting with our corporate investigations division.

We found working with Kate to be a smooth process and were kept up to date on developments as she progressed with the project.

Kate is a knowledgeable copywriter and was able to provide advice on our SEO strategy whilst she curated professional copy for our webpages.

We would strongly recommend Kate Crocker to all organisations looking for copywriting services and look forward to working with her on our next projects.

… extremely organised with excellent attention to detail.

We recently engaged Kate Crocker to write the legal content for our new website. We chose Kate because of her experience creating plain language, reader friendly content on complex topics.  We found Kate to be extremely organised with excellent attention to detail.  Kate is a professional copywriter who is committed to working collaboratively to create meaningful web content for your target audience.

Kate is a first-class writer …

Kate is a first-class writer, and her work is very well optimised for search engines. We have had Kate optimise our work for SEO, and she has done a great job increasing readability for mobile phone viewing etc. More than her work-product, Kate is thoroughly nice to work with.

… she can distil [legal] principles into an easily understandable synopsis. 

I worked closely with Kate for a year when she provided legal content for the website of a law firm that I worked for.  Her writing accurate but easily digestible. Legal content is hard and time-consuming, but Kate’s legal qualifications mean that she understands legal principles and she can distil those principles into an easily understandable synopsis.   Kate has a knack for understanding the target audience and writes accordingly.   She provides interesting, relevant, high quality writing.   She is easy to work with and very competent.   I would definitely recommend Kate Crocker to other firms that want to expand their online profile.

… an uncanny sense of relatability and humility. 

As an organisation we approached Kate Crocker because we were seeking mentorship and counsel for parents of newly diagnosed children.  Kate fitted that profile as she understands the trials and tribulations of parenting a child with Coeliac Disease.  Kate has benefited our organisation through her many talents including her ability to write and present content both in person, online via social media and in print.  She is able to put into words what so many other parents experience with an uncanny sense of relatability and humility.  The resultant works have had the capacity to validate, inform and facilitate change and it is for this reason that we continue our professional affiliation with her.

… excellent attention to detail. 

I’ve worked with Kate on projects including a corporate brochure and digital marketing strategies for law firms. Kate’s work has been of a high quality, on time and with excellent attention to detail. Importantly, her services are competitively priced with the needs of the client being the number one priority. I’d recommend Kate to anyone needing copy for a business website.

… a high level of service.

Kate is professional, thorough, easy to work with and provides a high level of service. She has made my life so much easier! Often I need last minute assistance and guidance and Kate has quickly gone the extra mile to correct any issues I’ve had and with great results.

Kate Crocker is a superstar copywriter.

Kate Crocker is a superstar copywriter.   Working with her is a dream.  She has a unique ability to turn what I want to say in words that sound more like me than when I say them myself!   She is a must have for any lawyer wanting to publish in a way that makes people stay awake – not fall asleep!

… her professionalism is next level and her work is excellent.

I recently engaged Kate to rewrite the copy on my website and increase my SEO through better keyword selection.  Kate had come highly recommended by my website designer.  Although Kate was slightly more expensive than another SEO analyst I decided to employ her services as she had the copywriting background from a law firm and also a high level of professionalism from the word go.  She was quick to get back to me, thorough in her questioning of what I wanted to do and what “voice” I wanted to give my website.  This was something that others had not asked and I knew that I would end up with exactly what I wanted with Kate doing the work.

She sent numerous copies through for editing and then final drafting.  I particularly liked her research into my website ranking and other options to improve my website ranking, this was an added bonus that I was not expecting.

Since our first project together I have hired Kate to do some more copywriting for me.  I would highly recommend Kate, her professionalism is next level and her work is excellent.