Freelance web copywriter in Adelaide, South Australia


Reader-friendly words for legal websites


Kate Crocker, smiling at camera, wearing a green jacket and pendant necklace with red hair. Freelance web copywriter in Adelaide

Adelaide-based freelance website writer

I’m Kate Crocker, an SEO-trained legal writer and former lawyer. I also write sales pages and whitepapers. I help law firms and other businesses attract more clients with reader-friendly website content designed to inspire trust. Let’s talk about how my skills can help your business.

Are you struggling to create content for your law firm’s website while juggling the demands of your practice?


You’re not alone.

You: There’s too much work to do in your business and too little time to work on your business 


On your to-do list is your website. It may need more content, a complete overhaul, or it’s a brand-spanking new project. But you’ve got limited time to get the job done and too many other balls in the air. That’s where I can help.

Me: Adelaide-based freelance web copywriter and former lawyer, experienced in creating reader-friendly, trusted content  


My legal background helps me to understand the specific challenges faced by law firms in the digital world. It’s the key to developing an effective partnership between your business and mine. And it means that you’ll get more accurate copy, more quickly, without having to engage in lengthy briefings.

My services

Website copywriting

Blog posts and articles


Sales page copywriting

Professional profiles

Case studies

Chatbot scripts

SEO editing

You’re looking for a legal writer to produce authoritative and professional copy


Reader-friendly but not simplistic


It’s a juggling act.

I get it. And I can help.


An excellent and efficient proofreader, easy to work with and affordable too.

Kate Toon

Founder, The Clever Copywriting School, The Recipe for SEO Success

I have recently worked with Kate on reviewing an online Safety and Business Induction system for which I had created content for the modules.
Kate was knowledgeable and easy to work with, and she had an innate ability to be succinct whilst encompassing the requirements of compliance. Highly recommend.

Gabrielle Condon

WHS Consultant, CC Safety

I recently engaged Kate Crocker to write the legal content on our new website with a brief that it be engaging and educational. I chose Kate because I found her work on other sites to be clearly expressed and very user friendly. Working with Kate has been an easy and enjoyable process and I found that she listened and delivered the type of content we were after.  When I was asked by my web developer to provide the content for our new site, I quickly became overwhelmed.  Engaging Kate meant that I was able to concentrate on working in my business while Kate worked on my business. I would not hesitate to recommend Kate.

Amy Fisher

Principal, Succession Legal

ISG recently engaged Kate Crocker to write content for our business websites starting with our corporate investigations division.

We found working with Kate to be a smooth process and were kept up to date on developments as she progressed with the project.

Kate is a knowledgeable copywriter and was able to provide advice on our SEO strategy whilst she curated professional copy for our webpages.

We would strongly recommend Kate Crocker to all organisations looking for copywriting services and look forward to working with her on our next projects.

Andrew Davis

Principal Investigator, Investigative Services Group

We recently engaged Kate Crocker to write the legal content for our new website. We chose Kate because of her experience creating plain language, reader friendly content on complex topics.  We found Kate to be extremely organised with excellent attention to detail.  Kate is a professional copywriter who is committed to working collaboratively to create meaningful web content for your target audience.

Sharon Kerlin

Community Development Project Worker, Barwon Community Legal Service

I worked closely with Kate for a year when she provided legal content for the website of a law firm that I worked for.  Her writing accurate but easily digestible. Legal content is hard and time-consuming, but Kate’s legal qualifications mean that she understands legal principles and she can distil those principles into an easily understandable synopsis.   Kate has a knack for understanding the target audience and writes accordingly.   She provides interesting, relevant, high quality writing.   She is easy to work with and very competent.   I would definitely recommend Kate Crocker to other firms that want to expand their online profile.

Karen Stanley

Barrister and Solicitor, Stanley Law

Kate Crocker is a superstar copywriter.   Working with her is a dream.  She has a unique ability to turn what I want to say in words that sound more like me than when I say them myself!   She is a must have for any lawyer wanting to publish in a way that makes people stay awake – not fall asleep!

Jodie Bradbrook

Principal, Bradbrook Lawyers

Today’s the day to get the ball rolling