About Kate Crocker Copywriter
Want to build trust, improve visibility and grow in leaps and bounds (or bounds and leaps)?
How I can help your business
I’m a legal content specialist and former lawyer working in dark patterns consulting, legal design, SEO and AI implementation.
It may seem like an eclectic mix of skills, but it’s where law, ethical design and technology intersect. And with these fields rapidly developing, it’s an exciting place to be.
So, how do my clients benefit? I’m glad you asked.
As a former lawyer, I understand how legal brains work and how attention to detail can make or break a legal solution.
I apply my website dark patterns knowledge to improve ethical design and compliance. This doesn’t only boost trust. It differentiates brands as socially responsible and forward-thinking leaders. It’s a great edge in tricky economic times.
I’m always working to improve my generative AI skills because we’re in a crazily fast-moving digital world. With AI-generated solutions and workflows, I help my clients boost productivity through automation, improving efficiency and profit. You know what they say: “Work smarter, not harder.”
As a legal content specialist and copywriter, I’m all about cutting through the jargon to create clear and engaging content and copy. It helps my legal clients improve audience trust and satisfaction through clarity and transparency.
And then there’s search engine optimisation (SEO). How I adore thee, my old favourite. SEO is about improving website visibility for increased traffic. These skills help my clients grow market share and increase conversions and moolah (dosh, bacon, cheddar, dough, dollars, bucks, coin. Whatever you like to call it, I’m sure you get my drift).
Want to know more about how I can help your business?
Dark patterns consultant
Legal design writer
SEO legal copywriter
AI solution seeker
Former lawyer
My business values
Ethical digital practices
Clear communication
Continuous learning
Trustworthiness
Precision
Adaptability
Thought leadership
Collaboration
Reliability
AS SEEN IN:
AI in Business Podcast (October 2024): Dark patterns and ethical design in the age of AI (podcast guest)
World Commerce & Contracting Careers Week 2024: Crafting contracts that stand out (discussion panel member)
Kate Toon’s Digital Marketing Collective masterclass 2024: Understanding dark patterns (presenter)
AiMegos: AI automation and training agency. (Dark patterns consultant, AI problem solver and AI ethicist)
How did I get here? Funny you should ask
In the beginning
I started university life as a music student in violin performance, before transitioning into law and eventually graduating with a Bachelor of Laws and a Bachelor of Arts from the University of Adelaide, South Australia.
I worked as a lawyer for many years, in Melbourne and then in Adelaide. My work spanned commercial and civil law, with a specialisation in workplace law.
After a career break to have children, I took on some work as a lecturer and tutor, providing professional training to law graduates. I developed a course in plain-language communication, which fuelled my interest in this area.
The digital awakening
Around the same time, I established my recipe site, Gluten-free Lunchboxes, giving me a grassroots start in recipe development, food writing, and digital content creation.
This led me to freelance work, writing articles for law firms and other quasi-legal organisations in a range of legal areas and jurisdictions.
Next, I worked for a few years as a content manager in an Adelaide law firm. My primary job was writing, but I also managed the website, social media accounts, and undertook other marketing activities. I wrote in all the firm’s areas. Here, I discovered my ability to adapt and to learn quickly, two critical skills for any copywriter.
When this work came to an end, I realised I had a range of skills with diverse interest areas.
What to do?
I’m a believer (in SEO)
It seemed a natural step to dive into freelancing completely, so SEO copywriting was a no-brainer.
SEO copy is web-based content specially written to deliver easy-to-understand, relevant content to internet users AND to rank well in search engine results.
I decided that retraining was the go, so I:
- Hung out my business shingle (hello, Kate Crocker Copywriter).
- Completed Kate Toon’s Recipe for SEO Success course for some gold-standard SEO training.
- Joined The Clever Copywriting Community to hone and sharpen my copywriting skills.
- Joined Digital Masterchefs to keep my digital skills up-to-date.
These decisions turbo-charged my abilities and dramatically improved my services. And even now, I benefit from ongoing training through my professional memberships.
My legal niche
I carved out a niche as a legal copywriter.
Law firms need copywriters who know about the law. Who understand that a simple full-stop or comma can crucially change the meaning of a document. And who can strike a balance between professional communication and reader-friendliness.
A legally qualified, SEO-trained copywriter. That’s me.
The golden trio: legal design, dark patterns and AI
Many legal content projects require my advice about how users will navigate and understand the content. Eventually, it dawned on me that this was an aspect of legal design, which is all about user-first legal solutions. So when I had the opportunity to study in this field, I grabbed it. Now, I offer services as a legal designer and legal design writer.
During my course, I found out about dark patterns for the first time. Also known as deceptive design patterns, they’re online tactics that trick, trap or otherwise manipulate users into doing things they didn’t intend. I could see how important
dark patterns knowledge would be for compliant marketing practices. In legal design, this knowledge is critical because a legal solution with dark patterns is no solution at all.
So I started learning as much as possible in this area, and set up services as an Australian dark patterns consultant.
During this time, generative artificial intelligence (AI) also exploded, and it became clear that it would impact almost every area of my work. So I did courses, learned about the tools, started experimenting, and established a network of like-minded colleagues. I’ve been in a state of continuous learning ever since, which is probably the number one priority for anyone working in AI.
As an AI solutions consultant, my services include automation, improved workflows, prompt design, workshops, training, and more. I also use AI as a tool in legal design iteration and dark pattern detection.
These are exciting times to be working in the digital world!
Want to know more about how I can help your business?
ACHIEVEMENTS AND MEMBERSHIPS
I’m always looking for learning opportunities to keep my skills current and polished. For example, in 2025, I completed the make.com Foundation course for automation. Woohoo! I’m also a proud member of other organisations that have helped me build a thriving business.
more about me
Impressive! You made it this far. As a reward (of sorts), here are some other random facts about me:
- Of the very few trophies I’ve won in my life, one was for an amateur salsa dancing championship
- I make a pretty good fig and ginger jam
- I’m an out and proud Chatter
- I grew up in regional South Australia, smack-bang between the Barossa and Clare Valley wine regions. Lucky, eh?
Find out how I can help your business reach its potential
Let’s get Crocking (geddit?)