Reader-friendly words for legal websites

Freelance web copywriter based in Adelaide, South Australia

Are you struggling to create content for your law firm’s website while juggling the demands of your practice?


You’re not alone.

You: There’s too much work to do in your business and too little time to work on your business

On your to-do list is your website. It may need more content, a complete overhaul, or it’s a brand-spanking new project. But you’ve got limited time to get the job done and too many other balls in the air. That’s where I can help.

Me: Adelaide-based freelance web copywriter and former lawyer, experienced in creating reader-friendly, trusted content

My legal background helps me to understand the specific challenges faced by law firms in the digital world. It’s the key to developing an effective partnership between your business and mine. And it means that you’ll get more accurate copy, more quickly, without having to engage in lengthy briefings.

My services

Website copywriting

Blog posts and articles


Sales page copywriting

Professional profiles

Case studies

Chatbot scripts

SEO editing

Adelaide-based freelance website writer

I’m Kate Crocker, an SEO-trained legal writer, former lawyer and sales page copywriter. I help law firms and other businesses attract more clients by creating reader-friendly website content, designed to inspire trust. Let’s talk about how my words can help your business.

You’re looking for a legal writer to produce authoritative and professional copy


Reader-friendly but not simplistic


It’s a juggling act.

I get it. And I can help.


ISG recently engaged Kate Crocker to write content for our business websites starting with our corporate investigations division.

We found working with Kate to be a smooth process and were kept up to date on developments as she progressed with the project.

Kate is a knowledgeable copywriter and was able to provide advice on our SEO strategy whilst she curated professional copy for our webpages.

We would strongly recommend Kate Crocker to all organisations looking for copywriting services and look forward to working with her on our next projects.

Andrew Davis

Principal Investigator, Investigative Services Group

We recently engaged Kate Crocker to write the legal content for our new website. We chose Kate because of her experience creating plain language, reader friendly content on complex topics.  We found Kate to be extremely organised with excellent attention to detail.  Kate is a professional copywriter who is committed to working collaboratively to create meaningful web content for your target audience.

Sharon Kerlin

Community Development Project Worker, Barwon Community Legal Service

I worked closely with Kate for a year when she provided legal content for the website of a law firm that I worked for.  Her writing accurate but easily digestible. Legal content is hard and time-consuming, but Kate’s legal qualifications mean that she understands legal principles and she can distil those principles into an easily understandable synopsis.   Kate has a knack for understanding the target audience and writes accordingly.   She provides interesting, relevant, high quality writing.   She is easy to work with and very competent.   I would definitely recommend Kate Crocker to other firms that want to expand their online profile.

Karen Stanley

Barrister and Solicitor, Stanley Law

As an organisation we approached Kate Crocker because we were seeking mentorship and counsel for parents of newly diagnosed children.  Kate fitted that profile as she understands the trials and tribulations of parenting a child with Coeliac Disease.  Kate has benefited our organisation through her many talents including her ability to write and present content both in person, online via social media and in print.  She is able to put into words what so many other parents experience with an uncanny sense of relatability and humility.  The resultant works have had the capacity to validate, inform and facilitate change and it is for this reason that we continue our professional affiliation with her.

Kathleen Sisson

Vice President, Gluten Matters (formerly Coeliac SA & NT)

I’ve worked with Kate on projects including a corporate brochure and digital marketing strategies for law firms. Kate’s work has been of a high quality, on time and with excellent attention to detail. Importantly, her services are competitively priced with the needs of the client being the number one priority. I’d recommend Kate to anyone needing copy for a business website.

Kain Vodic

Director and Strategist, Marketing Catalyst

Kate is professional, thorough, easy to work with and provides a high level of service. She has made my life so much easier! Often I need last minute assistance and guidance and Kate has quickly gone the extra mile to correct any issues I’ve had and with great results.

Hayley Boswell

Lawyer, Children's Author

As a copywriter, Kate has exceptional attention to detail and provides a very efficient and cost-effective service.  She is a professional, hardworking and reliable professional and I recommend her without reservation.

Jodie Bradbrook

Principal, Bradbrook Lawyers

I recently engaged Kate to rewrite the copy on my website and increase my SEO through better keyword selection.  Kate had come highly recommended by my website designer.  Although Kate was slightly more expensive than another SEO analyst I decided employ her services as she had the copywriting background from a law firm and also a high level of professionalism from the word go.  She was quick to get back to me, thorough in her questioning of what I wanted to do and what “voice” I wanted to give my website.  This was something that others had not asked and I knew that I would end up with exactly what I wanted with Kate doing the work.

She sent numerous copies through for editing and then final drafting.  I particularly liked her research into my website ranking and other options to improve my website ranking, this was an added bonus that I was not expecting.

Since our first project together I have hired Kate to do some more copywriting for me.  I would highly recommend Kate, her professionalism is next level and her work is excellent.

Nicki Jennison

Personal Trainer and Director, Bike Blitz

Today’s the day to get the ball rolling

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