AI solutions consultant
Your human in the loop for AI-generated business solutions, implementation, workshops and training
AS SEEN IN:
AI in Business Podcast (October 2024): Dark patterns and ethical design in the age of AI (podcast guest)
World Commerce & Contracting Careers Week 2024: Crafting contracts that stand out (discussion panel member)
Kate Toon’s Digital Marketing Collective masterclass 2024: Understanding dark patterns (presenter)
AiMegos: AI automation and training agency. (Dark patterns consultant, AI problem solver and AI ethicist)
DO YOU FEEL LOST IN A MAZE OF ARTIFICIAL INTELLIGENCE?
Are you overwhelmed by AI’s cost and complexity?
Or struggling to find the trustworthy help you need?
Let me guess: you’ve probably heard a lot of talk about the transformative power of AI (artificial intelligence), but almost nothing about how to make AI work for your business.
(Do I hear a “hell yes!”?)
Even worse, you know that ignoring AI isn’t an option. Because without a clear AI strategy, you risk:
- falling behind your competitors
- wasting resources on poorly implemented AI solutions
- losing market share to AI-fuelled rivals.
BUT.
Where do you get the right help?
Right here, as it happens. I’m a former lawyer turned copywriter and AI solutions consultant. I help organisations bridge the gap between complex technology and clear communication. And I know how to use AI to find and implement solutions.
I can help you, too.
Let’s work together to transform your AI challenges into business opportunities. Want to know more?
Generative AI created the words on this page (and some images), with me, Kate Crocker, acting as the “human in the loop“, or HITL.
HITL has many meanings but in this context, it simply means human involvement in AI output. For example, editing, checking and thinking about the AI’s output for the best possible results.
AI-generated output is significantly better when there’s human oversight. That’s teamwork!
AI workflow design
Integrate AI into your existing processes to boost productivity, allowing your team to work smarter, not harder.
Ethical AI implementation
Navigate AI ethics and dark patterns to protect your reputation and build trust with customers.
AI strategy development
Get a clear roadmap for AI implementation according to your business goals, so every step adds value.
AI support and optimisation
Regular AI health checks and updates, so AI solutions evolve with your business needs.
Workshops & training
Help your staff confidently leverage AI, fostering a culture of continuous learning and improvement.
ARE YOU WORRIED ABOUT HOW AI
WILL IMPACT YOUR TEAM?
Implementing AI in your business isn’t only a technical challenge; it’s also a human challenge. Maybe you’re concerned about how AI will affect team dynamics and company culture. For example:
- Will it replace jobs?
- What about maintaining personal contact with clients or customers?
- Will AI decisions align with company values and ethics?
But with the right approach, AI solutions can enhance your team’s capabilities, not replace them. The key is implementing AI thoughtfully, with a focus on augmenting human skills.
TOO MUCH INFORMATION, NOT ENOUGH INSIGHT?
Many businesses are data-rich but insight-poor, struggling to extract meaningful value from their information.
Maybe the issues sound familiar:
- You have access to spreadsheets and dashboards, but you’re unsure what to do next.
- Without analytics, you have no real way of interpreting data to understand customer needs.
- You understand the detailed operational metrics, but there’s no plan for implementing changes.
But AI can be your brilliant business buddy, bridging the gap between raw data and actionable insights. It can help you unlock the true potential of your information, driving growth across your business. All you need is a human in the loop to help you get there.
WHAT ARE THE RISKS WITH USING
AI TO CREATE WEBSITES?
Using AI in website design is the holy grail for quick and affordable website creation. But there’s a significant risk that AI-generated user interfaces may include dark patterns, also known as deceptive design patterns.
Dark patterns are online tricks that manipulate the user into acting in a certain way, usually to their disadvantage. Many countries have specific laws making dark patterns illegal, while several other countries (including Australia) are considering new laws.
In 2024, a European study found that all participant websites contained dark patterns. These websites were AI-generated, many giving no warning of the dark patterns they were creating.
So if you plan on using AI to generate websites, there’s a significant need for your human in the loop to understand dark patterns, their impact, and how to avoid them.
I offer dark patterns consulting services, including dark patterns website reviews. Let’s chat about how my skills can help your business.
… a thought leader in the ethical AI arena.
Kate Crocker delivered an exceptional presentation on “Dark Patterns in Ethical AI.” Her background in law sets her apart as a thought leader in the ethical AI arena. Her ability to break down complex AI concepts with such clarity showcased her mastery of the subject matter. She shared real-world examples and practical insights that not only provided a stronger awareness of the importance of ethics in AI but also offered tools and strategies for application.
It was a 5-star session that I’d recommend to all business owners looking to gain knowledge and feel more confident about ethical AI practices.
MY SERVICES
Need some ideas about how I can help? Here are a few examples of my AI as a service (AIaas) problem solving:
Content strategy
Language simplification
Ethical guidelines
Chatbot & assistant creation
Brand voice development
Email marketing
Data analysis
AI workflows
Or maybe you have your own ideas about how I can help your organisation.
BOOK ME AS A SPEAKER, PRESENTER OR GUEST
Want to book me to speak at your event, train your team or be a guest on your podcast? Great! I’ve put together some information for you, so please take a look and get in touch. And if you have a different topic in mind from the ones I’ve suggested, even better! Let’s discuss it.
“I DON’T HAVE THE TIME TO DEAL WITH THIS”
I get it. I sure do.
AI moves FAST. As soon as you’ve worked out one tool, another later, greater tool hits the market. Or an AI platform has a major update and everyone’s scrambling to work out how to use it.
Meanwhile, you’ve gone into cerebral overdrive trying to work out the best ways to use AI in your business.
But in Australia, there are excellent reasons to implement AI in business operations, for example:
- developing business analytics to inform decision-making
- optimising operations and reducing waste or cost (or both)
- identifying new commercial opportunities.
In contrast, there are some compelling statistics about the barriers to AI implementation:
%
of respondents reported no engagement with AI
%
of respondents said they didn't have enough understanding of AI opportunities in their business
%
of respondents said they lacked the skills to incorporate AI in their business
%
of respondents said their leaders lacked the skills and capabilities to incorporate AI into the business
Source: Australian Industry Group Survey “The Digital and AI Revolution, Jobs and Skills” (May 2024), in which 251 Australian businesses were surveyed in the first quarter of 2024.
So basically, you’ve got to be in it to win it, as the saying goes.
But here’s the great news: it’s possible to remove all these barriers with the right help. That’s where I come in. As your AI solutions consultant, we’ll work together to deploy AI in ways that will give your business a boost.
WHO IT’S FOR
I provide AI as a Service (AIaas) to various organisations, including:
- law firms
- SaaS companies
- SME businesses
- some larger organisations.
How I became an AI solutions consultant
This is an AI-generated headshot, based on a Kate-generated selfie. Technology, huh?
I’m Kate Crocker, a former lawyer, SEO copywriter and now an AI problem solver. I’m also a legal design writer and dark patterns consultant. And believe it or not, These disciplines all work together to give me some fantastic specialist skills.
My AI expedition began with a realisation that this technology could revolutionise how businesses communicate and operate. By early 2023 I could see my copywriting career needed many extra strings to its bow (I’m a violinist in my spare time. Geddit?). It so happened that when I was studying legal design and hearing about dark patterns for the first time, generative AI exploded with the launch of ChatGPT.
So I took up the challenge to learn AI and blend this new knowledge with my other skills. Now, my mixed skillset allows me to navigate complex information, communicate clearly, and use AI to solve business challenges.
But there’s more to my toolkit. I’m also trained in SEO, helping clients improve online visibility and creating user-friendly digital experiences. My dark patterns knowledge helps clients achieve marketing wins with ethical design.
I love simplifying complex things. Whether it’s explaining AI, translating legal language, or streamlining business processes, I’m all about clarity. If you’re trying to solve a business problem while boosting efficiency with clear communication and ethical processes, let’s talk.
BENEFITS OF WORKING WITH ME
Clear communication
Plain language expert
Multi-disciplinary experience
Diverse portfolio
Excellent industry connections
Experienced presenter
Cost-effective solutions
Dedicated to ongoing professional learning
Want to know my thoughts about what we can create together?
Testimonials
Kate’s presentation was illuminating! Super well explained with great examples … . I feel better informed and ahead of the game! Thank you Kate
She’s the ultimate professional and provides a high-quality service. Making the process easy and meeting her client’s needs are always her top priority.
I’ve just done a fascinating session with the VERY VERY CLEVER Kate Crocker on dark patterns and deceptive design. …
… she’s a natural, animated and fun presenter. Well done Kate for an informative and detailed masterclass.
Highly recommend Kate to consult, train your marketing teams, review your sites, and raise awareness of the legal recommendations. Thanks Kate.
Kate is a must-hire for anyone looking to prioritize ethical digital design, UX, and digital ethics and compliance.
I recently attended an online masterclass taught by Kate on dark patterns (deceptive design). Her knowledge in the area is incredible …
Kate’s unique combination of marketing, communication, AI, and legal skills make her a great asset to any brand invested in ethical marketing. …
ACHIEVEMENTS AND MEMBERSHIPS
I’m always looking for learning opportunities to keep my skills current and polished. For example, in 2025, I completed the make.com Foundation course for automation. Woohoo! I’m also a proud member of other organisations that have helped me build a thriving business.
AI-CREATED SALES PAGE? YOU BET!
I used AI to create this page, with my oversight as the human in the loop. Here’s how I did it:
Idea generation
Brainstorming initial concepts and angles for the page content
Audience analysis
Analysing my target audience’s online behaviour and preferences
Refining brand voice
Refining my tone of voice to help my AI tools generate Kate-sounding copy
Keyword research
Using SEO tools to identify relevant keywords and phrases
Writing and editing
Creating an outline, then collaborating with AI to produce and edit the content
Fact-checking
Using AI to locate authoritative sources for statistical and cited information
Assessing readability
Assessing and improving readability for better user experience and accessibility
Critical analysis
Locating gaps in the output and refining the copy
Editing and proofreading
Using grammar and style checkers for final refinements
Want to know my thoughts about how I can help your organisation?
COULD THIS BE YOU?
Want to see your team working confidently with AI tools? If they’re more productive and creative than ever, imagine the transformation to your operations.
It’s not only a fantastic thought. It could be your reality.
Set the pace in your industry and start your AI-enhanced chapter today.
I’VE WORKED WITH MANY ORGANISATIONS INCLUDING:
Question about my AI solutions services? The answer may be here.
Frequently asked questions
Do I need to be tech-savvy to benefit from your services?
Not at all. I aim to make AI accessible to all, regardless of technical background. (And just quietly, I don’t have a tech background either.)
How do you ensure ethical AI use?
I use my ethical AI knowledge as a guide for transparency, fairness, and accountability.
I also use my dark patterns know-how to ensure ethical content creation.
How much does it cost?
Pricing varies based on your needs. I offer a free initial consultation to assess your requirements and work out a proposal and quote.
How is this different from other consultancy services?
I combine copywriting with AI knowledge, so my approach focuses on clear communication and ethical implementation.
I also draw on my knowledge in other areas: SEO, UX, legal design and dark patterns.
Will AI replace my employees?
The Money talk
Predicting your AI needs is a little tricky without any information (or, at the very least, a crystal ball).
But after we’ve discussed your project, I’ll provide a plan and an estimate. If it’s within your budget, I’ll give you a formal fixed price proposal along with details about how I work.
Want to discuss your AI project?
so, are you ready to take the next step?
Generative AI tools are so powerful they can transform your business. But the AI world is moving fast and it’s often confusing. The good news is, you don’t need to navigate it alone. I’m here to help, refine and interpret.
You’ve built your business through hard work. Now it’s time to use AI to take it further, make it more efficient and free up staff time for all those projects that have been waiting for attention.
THE IMPORTANT BIT
I don’t guarantee particular business outcomes when providing my services. For example, if I’m reviewing your website for dark patterns, I don’t guarantee detection of 100% of dark patterns (I’m thorough and careful, but no one’s perfect!). BUT I do use reasonable care and skill.
I no longer practice as a lawyer, so any information or feedback I give you is not legal advice. If you’re interested in using my services, I’ll give you a document with my service terms and project proposal.
My fees are in Australian dollars unless indicated otherwise.
READY WHEN YOU ARE
Let’s turn AI confusion into your competitive advantage.