Indeed, the life and work of a freelance copywriter can be mysterious.

Read on to find the answers to some oft-asked questions

Let’s start with the most pressing of all questions:

Do freelance copywriters really work in their pyjamas and slippers?

No comment

What does a copywriter do?

Copywriters write the words to advertise or market products or services. Copywriters have typically worked in the advertising industry, but now with the explosion of internet marketing, copywriters work in virtually every industry, writing in a huge range of areas

What services do Copywriters offer?

Services vary from copywriter to copywriter. Many copywriters offer a combination of digital and print services, for example, blog posts, long-form articles, web page content and brochures.

What services do you offer?

Visit my Services page for information. If you have another project in mind, why not get in touch to find out if I can assist?

Do you offer other services such as graphic design, marketing strategy and website development?

No I don’t. These services are all highly specialised and each requires significant training and knowledge. The great news is, however, that I work with some great professionals in all these areas. I can arrange various professional services on your behalf and we can work together create a seamless and effective marketing strategy for you.

How do I find a copywriter who is a good fit for my project?

Good copywriters have websites that will provide you with plenty of information about what they do. It’s a great starting point and will help you decide who you wish to contact. It’s always a good idea to chat with a copywriter so you can work out whether they’ll be a good fit for your project. Good copywriters will also discuss the tone of your project – that is, the character of the words and their impact on the reader. The tone of voice is important. For clients, it’s often more important than the copywriter’s fees. Whether the copywriter has the right experience and can understand what you’re after will often determine their fit for your project.

How do I brief a copywriter?

Good copywriters will want to take a detailed brief from you, especially for large projects. Required information will include the target market, information about your business, your goals and instructions for the tone of voice. Whether this briefing is by telephone or in person, some time needs to be set aside to record this information properly. The larger the project, the longer the briefing time. The copywriter should give you advance notice of what information they’ll be seeking so you can prepare.

What are your rates?

Once I have an idea of the scope of your project, I can provide you with a quote. Depending on the nature of the project, I may provide an hourly rate or a lump sum quote.

What is your work process?

Once we’ve had initial contact by phone or email, I’ll prepare a quote or proposal for you, including a timeline for me to provide the copy to you. If you accept the quote, I’ll arrange a time to take a detailed brief from you. Usually, this appointment is between 30 minutes and one hour, depending on the size of the project. This can be done by phone or Skype, but if you’re in Adelaide, I can arrange a time to meet with you. I prefer not to take briefings by email because talking to my clients gives me a good feel for the tone of voice and client expectations. Then I’ll deliver the work in accordance with the proposal. You’ll review the work (with your team, if relevant) and send back to me any revisions. I’ll make the revisions in accordance with my terms and conditions, which will be provided to you in advance of accepting my proposal. Invoicing and transfer of copyright are also according to my terms and conditions.